~Grows 5% quarter on quarter to reach a revenue of 75 Cr. in one year
~Telangana, Andhra Pradesh and Karnataka are the major revenue contributors ~
Hyderabad, August 21, 2018: Vitero Tiles, from the house of Aparna Enterprises Limited, launched in 2017 to provide premium double charged vitrified tiles, recently completed one year of inception. The brand has seen tremendous growth over the past one year with revenue generation of Rs 75 cr from August 2017 to June 2018 and a quarter on quarter growth of 5%.
Vitero is consistently setting industry benchmarks and raising the bar with best in class quality and service. Over the last one year Vitero Tiles has undertaken several government and private projects in Andhra Pradesh, Telangana and Karnataka. Some of the prestigious government projects include APMSIDC, R & B, AP Integrated office complex, Gajwal Integrated office complex, APCRDA and APTIDCO Guntur.
Expressing his delight Ashwin Reddy, Managing Director, Aparna Enterprises, said “We are glad to have received such positive response from our customers and the market. This has boosted our confidence and we will soon be venturing into manufacturing of Glaze Vitrified Tiles (GVT) and Polished Glaze Vitrified Tiles (PGVT). Our aim is to continuously raise the bar of the Indian Tile industry and provide our customers with something new to choose from as we grow.”
The Vitero Tiles facility at Peddapuram (near Kakinada) spread across one million Sq. ft. has the capacity of manufacturing 15,000 Sq. mts. of VITERO tiles every day. With a rapidly expanding distribution network, the brand is all set to make its designs available all over the country.
T Chandra Sekhar, Technical Director, Aparna Enterprises, said “The continuous process of research and development in the raw materials and process enables us to produce innovative tiles that create a market trend. We are using high level laboratory equipment such as X ray fluorescence system to ensure total quality assurance of the raw materials used in manufacturing. And the fact that we source our raw materials from our own mines and that we purify them in our advanced mineral processing plant ensure we have total control of the quality. Our plans include introducing new variety of tiles under Vitero. Our focus is on strength, quality and durability of the tile.
With the launch of new categories, Vitero aims to cover even larger share in the market. The Glazed Vitrified tiles which will soon be added to the portfolio offers options of making any type of design that is only possible in this type of vitrified tiles. Amongst the existing double charged vitrified tile collection, Atlas, Georgia, Lithos, Georgia Royal and Mykonos cream are the most sought after shades.
About Aparna Enterprises:
Aparna Enterprises Limited (AEL) is a part of the highly successful Aparna Group. Founded in the year 1990, AEL has the largest market share in South India through a range of businesses in building-material products, such as RMC (ready-mix concrete), uPVC windows and doors, tiles, sanitary ware fittings, uPVC profile extrusion, metal forming and CRF.
Associated with several landmark projects for over 28 years, AEL is globally renowned for setting benchmarks in technology, research, design, and quality. Today, AEL is an acknowledged industry leader providing contractors and builders with a range of high-quality products. AEL can meet any specification criteria while ensuring full compliance with standards.
About Vitero Tiles:
Vitero Tiles offers never-seen-before designs and shades in the Indian tile industry. The company manufactures tiles with consistent quality and uniformity in size, colour and design. Holding the largest Gas-Fired Kiln of 265 meters long, Vitero makes Double Charged Vitrified Tiles by using latest nanotechnology that aids in manufacturing 5.47 Million Sq. Meters of tiles per year. With minimal wastage and eco-friendly measures, the company also prioritizes sustainable living.
Vitero Tiles captures sizable market share
