Bengaluru Tops Charts As The Idli Loving City Of India: Uber Eats

28th March 2019: In the lead up to World Idli Day on March 30th, Uber Eats revealed that the humble, healthy and hearty ‘Idli’ is the most ordered breakfast item on its platform in India. A study of the Idli orders on Uber Eats revealed that Bengaluru, Mumbai and Chennai are the top three cities that ordered the most Idli on the Uber Eats platform.

Here are the top highlights from the orders analysis:

• Top Idli loving cities: Bengaluru consumes the most Idlis, followed by Mumbai, Chennai, Pune and Hyderabad rounding up the top 5 idli loving cities. Globally, San Francisco, London and New Jersey are the top idli ordering cities.
• It’s Idli-o-clock: Undoubtedly, Idli emerged as the staple Indian breakfast of India with the item being most consumed during the morning, especially between 7.30 AM and 11:30 AM. Interestingly, March 10, 2019 was the day when India ordered the maximum amount of idlis.
• Idli for the Health Conscious: Idli is known as a dish that is consumed by the healthy and hearty across the nation. However, health conscious Indians consumed Vegetable Idlis for a healthier, fibre-rich alternative and a nutritious start to their day, thereby making it the Health Conscious Idli of India.
• Biggest Idli lover: A consumer in Mumbai ordered a whopping 110 plates of Idlis on 23rd February 2019.
• India’s love for “extra”: AnUber Eats’ order analysis revealed that most Indians requested extra chutney, sambhar and the spicy ‘podi’ to go with a plate of steamy hot Idlis.
• Just like Chai and Samosa go hand in hand, Indians love to gobble down Idlis with Fresh Lime Soda. Masala Lassi and Jal Jeera weren’t left far too behind

“We are increasingly seeing a trend of consumers opting to order in not just lunch and dinner, but also breakfast. It is therefore no surprise that Idli has been a top breakfast item that consumers love. It appeals to people of varied food preferences and is a popular comfort food for many. There are a number of restaurants that specialise in Idli and are known for unique variations of Idli, available for consumers on the Uber Eats platform across the 38 cities we are present in. On the occasion of World Idli Day, we will also be running special Idli offers and combos across idli loving cities,” Deepak Reddy – Head of Central Operations – Uber Eats India.

“We are delighted to know that Bengaluru has emerged as the Idli loving city of India. It is no surprise that idli is a top option for breakfast across the country. On a busy day, our presence on a food delivery platform like Uber Eats benefits us to scale our business via reliable and quick delivery to consumers, while we focus on preparing quality food. Uber Eats’ restaurant partner app predicts the demand and supply ratio and gives us insights on the number of expected orders in a given day. This helps us reduce wastage and meet consumer demand.” – Subhash Sharma, Co-founder, Brahmins Thatte Idli – Bengaluru

Here’s a city-wise break up of the most ordered/savoured Idli variations across cities:

Twist to the tale: Across India, many add their own twist to this traditional staple – From Chicken fry Idli to French Fry Idli, here’s a list of the most unique Idli combinations that topped the charts in six Indian cities:

The orders were analysed for a period of the last 6 months.

About World Idli Day:

For the last three years, March 30 has been celebrated as World Idli Day. It’s said to be the brainchild of Eniyavan, a popular idli-only caterer from Chennai. To seal the deal and declare the day, a top bureaucrat in Chennai cut a giant 44-kilogram idli.The delicious steamed rice cake is often eaten for breakfast along with piping hot sambhar and a variety of tasty chutneys. #WorldIdliDay has been one of the top trending hashtags on Twitter on the day for the last three years.