70 Million Digital Views for BIGG BOSS in first 10 days on VOOT | 50% garnered from Exclusive Content
Mumbai, Oct 16th/Team Estrade//– COLORS BIGG BOSS is not just a show but a phenomenon in India. The show that inspired pop culture and fuelled the entire nation’s imagination has once again in its 11th edition set out to create new benchmarks and this time on the digital streaming service – VOOT.
VOOT, the exclusive digital service that carries every aspect of Bigg Boss , including the full episodes, Voting , MTV Bigg Boss Extra Dose and several exclusive show extension properties like UNSEEN UNDEKHA, CUTLESS and the soon to be launched weekend special, BIGG BUZZ, has already amassed 70 million views in just the first ten days of the show.
Speaking about the overwhelming numbers and the popularity of BIGG BOSS on VOOT, Gaurav Gandhi, Chief Operating Officer, Viacom18 Digital Ventures, said “Bigg Boss from our network flagship channel COLORS is the biggest digital entertainment content property in India by far and we can see the magnitude of it in the first 10 days itself on VOOT. There is no other TV show that inspires so much fandom and the biggest fans of the show get everything they can think of now, including Voting to save their contestants, on one digital platform and that is VOOT. The episodes and the exclusively curated content around BIGG BOSS on VOOT has witnessed unparalleled digital viewership and has helped deepen the connect of these fans with the iconic show and that is why we see the average watch time per day per viewer for Bigg Boss on VOOT is well over 45 minutes. With the momentum we have seen in the first ten days, we are now pushing to cross the magical 1 billion views mark for this season of Bigg Boss on VOOT.
The exclusive segments, over and above the full episodes, curated for BIGG BOSS on VOOT include
UNSEEN UNDEKHA: A full dose of Bigg Boss for the true fans with exclusive and unseen content from the Bigg Boss house beyond what can be seen in the show episodes. From intimate conversations, impromptu dances and games organised by the housemates, to all the drama & fun that is an inherent part of BB , Unseen Undekha offers a daily, exclusive view into the saucy lives of the contestants as they go about surviving in the BB house.
CUTLESS – A favourite with hard core BB fans, Cutless offers a daily extensive, no holds barred access to watch complete unedited, uncut action and drama around eliminations, tasks, nominations and other game changing events in the Bigg Boss house.
BIGG BUZZ –The fervour around the show gets bigger and better with BIGG BUZZ, a fun weekend social media round-up show. BIGG BUZZ will see a humorous take on all the madness of BB on the web, peppered with Live Video Chats, Twitter Interactions, Facebook Live etc. Upping the heat on the show will be other celebrity guests, the eliminated contestant of the week along with friends & family, ex-BB Stars and Social Media Influencers. BIGG BUZZ is all set to up the engagement with the commoners truly making BIGG BOSS11 – a show for the fans, of the fans and by the biggest fans of BB11
Catch all the daily dose of entertainment, drama and unseen undekhha action of BIGG BOSS Season 11 streaming on VOOT
VOOT is a digital video-on-demand streaming service from the house of Viacom18. With a content library of more than 45,000 hours across Viacom18’s network content, content around content, VOOT Kids and VOOT Originals, the platform caters to varying needs of discerning audiences across segments. Operating currently as an ad-supported service in India, VOOT has amassed close to 45 million app downloads with over 30million monthly active users. VOOT was awarded the coveted ‘Best app of 2016’ title by Google Play and VOOT’s Progressive Web App (PWA) product has won the IBC global innovation awards in 2017 . VOOT continues to take the leadership mantel on innovation, across content, technology and marketing initiatives, aimed at providing an immersive experience to its users.
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.
“Bigg Boss Season11” goes BIG on VOOT