Capillary Technologies
Capillary Technologies

Capillary Technologies Included in Now Tech: Loyalty Marketing Report, Q4 2020 by Independent Research Firm

Recognized among Hybrid Loyalty Solutions Providers who Address the Broadest Spectrum of Loyalty Requirements


Bengaluru, India, 17 December 2020: Capillary Technologies, a pioneering AI-powered SaaS platform, has been recognised amongst Loyalty Marketing vendors in Forrester’s Now Tech: Loyalty Marketing Q4 2020 report. As part of Forrester’s Customer Loyalty Playbook, the report examines the loyalty marketing vendor landscape as services and technology providers that help marketers build and execute strategies – including tactics such as loyalty programs – that foster, retain, and deepen relationships with existing customers. The report also helps B2C marketers better understand the value they can expect from a loyalty marketing provider and select them based on size and functionality.

Capillary has been included in the Hybrid Loyalty Solution functionality segment. Forrester defines a Hybrid Loyalty Solution vendor specifically. “Vendors in this category combine technology and services capabilities to address the broadest spectrum of loyalty requirements, from strategy to program management to loyalty measurement and analytics. Many clients that work with hybrid loyalty solutions leverage their provider for operational services to help them manage the program on a day-to-day basis.”

“We have established market dominance with AI-powered Loyalty Marketing that creates incremental value for our brands. In our opinion, the recognition by Forrester reinforces our strong focus on data-driven strategies to help our brands build long term emotional loyalty with their consumers” says Aneesh Reddy, CoFounder and CEO at Capillary Technologies.

Capillary offers 100+ loyalty programs with membership ranging from a few hundred thousand to over 60M. These loyalty services are directed globally for leading brands like Bata, PUMA, RedTag, Al Futtaim Group, Kanmo Retail Group, Aditya Birla Fashion & Retail among others. Even in the current turbulent times, Capillary has been adding notable brands to its basket every month with recent ones being AND, Fissler, and many more. Capillary Technologies is also instrumental in delivering tremendous results for its existing customers: Erajaya increased loyalty conversion rates by 20%, repeat customers by 38% and acquired 1.5 million loyal customers, while Robinsons & Co increased its repeat customer revenue by 30%.