Fundraiser sale valued at INR 1 crore aims to raise critical funds and donate 100% sale proceeds to benefit charity institutions working towards COVID-19 relief.

DAG Announces Its Second Fundraiser Sale Of 51 Works From Its Collection

To Raise Critical Funds For COVID-19 Relief Efforts Across India



In view of the continuing pandemic, DAG announces its second fundraiser sale of 51 works from its collection to raise critical funds to benefit charity institutions working towards COVID-19 relief across communities in India. Opening for a week on 8th May 2021, the fundraiser sale valued at INR 1 crore aims to donate 100% sale proceeds to be shared equally between Sood Charity Foundation, Hemkunt Foundation and Khalsa Aid India in support of their on-ground relief efforts to provide succour to those impacted hardest by COVID-19.

To help make this fundraiser a success, DAG has significantly reduced the price of the selected artworks, making them attractive for buyers who will have the additional satisfaction of seeing the proceeds from their purchase being diverted to help those impacted and support the relief initiatives in this critical hour.

“We believe in the healing power of art. Even more, we believe in the power of giving. Through this endeavour, we want to make a difference to the hugely important work undertaken by our charity partners. We urge you to support this the Hope for Humanity Fundraiser Sale, thereby supporting the nation in its greatest hour of need. Every rupee donated will find its way to saving lives and livelihoods,” notes Mr. Ashish Anand, CEO and MD at DAG.

Sood Charity Foundation, an NGO founded by actor and philanthropist Sonu Sood, serves the masses across the country through its humanitarian endeavours. Relentlessly working towards making healthcare provisions for COVID-19 affected patients across the nation, the foundation has been running diverse initiatives that include free doctor consultations, free tests, and arranging and distributing oxygen cylinders to help save lives.

Khalsa Aid India, a humanitarian organisation, is actively engaged in supporting COVID-19 patients with oxygen concentrators around the Delhi NCR region and has effectively distributed 350+ concentrators to needy patients at their doorstep in the national capital region so far. It is working towards procuring 5,000 concentrators to expand its outreach to other critically affected areas as well.

Hemkunt Foundation, founded in 2010, has saved more than 4,000+ lives during the second wave of the pandemic. It is now seeking funds to set up an O2 centre with 300 beds and 100 micro oxygen centres with five concentrators at each centre, and import 2,700 oxygen concentrators incontinuation of its community welfare work in the face of the pandemic.

This is not the first time DAG has donated the entire proceeds of its fundraising sales or auctions to charity. In 2020, DAG donated INR 1.8 crore and supported different charities to benefit their COVID-19 relief initiatives. In December 2018, it conducted a charity auction in Mumbai to support the commendable work done by The Taj Public Welfare Trust for which it raised Rs 2.54 crore. Earlier, the same year, it had supported the Kerala Chief Minister’s Relief Fund by donating works for a fundraiser at NGMA, New Delhi, to mitigate the ravages of flood in the state.

About DAG

Established in 1993, DAG is an art company that spans a gamut of verticals that includes museums, art galleries, exhibitions, publishing, archives, as well as programmes for the specially-abled and sight-impaired. With India’s largest inventory of art and archival material and a brisk acquisitions platform, it offers curators and writers a vast choice for the planning and execution of important, historic retrospectives and expositions that have taken place at its galleries in New Delhi, Mumbai and New York, as well as through collaborations with stellar institutions such as The Wallace Collection, London, the National Gallery of Modern Art, Mumbai, Dr. Bhau Daji Lad Museum, Mumbai, The Nehru Memorial Museum & Library, New Delhi, Punjab Lalit Kala Akademi, Chandigarh, and Jawahar Kala Kendra, Jaipur.

India’s first public–private collaboration in the arts space began in January 2019 with Prime Minister Narendra Modi inaugurating Drishyakala art museum in the precincts of Red Fort, New Delhi—a UNESCO world heritage monument—in which the Archaeological Survey of India has partnered with DAG. Drishyakala currently has four simultaneous exhibitions on display that include the first-ever comprehensive overview of India’s nine National Treasure artists, as well as the first viewing of the complete 144 works of the eighteenth-century aquatints of Thomas Daniell and William Daniell included in their iconic ‘Oriental Scenery’ collection. In January 2020, the Prime Minister inaugurated Ghare Baire: The World, the Home and Beyond, 18th to 20th Century Art in Bengal, a museum-exhibition at Old Currency Building, Kolkata, curated by DAG in collaboration with NGMA. Other museum projects are currently underway.

DAG’s exhibitions and books have helped establish Indian art around the world, its repertoire spanning pre- modern art as well as modern masters. The collection includes works by India’s most celebrated artists, including Raja Ravi Varma, Amrita Sher-Gil, Jamini Roy, Nandalal Bose, Rabindranath Tagore as well as his nephews Abanindranath and Gaganendranath, the Progressives F. N. Souza, S. H. Raza, M. F. Husain, Tyeb Mehta, and modernists Avinash Chandra, Ram Kumar, G. R. Santosh, Bikash Bhattacharjee, Chittaprosad, Altaf—an extensive list including over a thousand painters and sculptors. Apart from being on view at its galleries and museums, DAG has been responsible for sharing their works with viewers at biennales such as Kochi-Muziris and Shanghai, as well as at international fairs such as Art Basel Hong Kong, Armory New York, Art Dubai, Masterpiece London and India Art Fair. Conferences, discussions and other programming has been part of these initiatives.

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Our second fundraiser sale valued at INR 1 crore aims to raise critical funds and donate 100% sale proceeds to benefit charity institutions working towards COVID-19 relief across communities in India and support their on-ground relief efforts to provide succour to those impacted hardest by COVID-19.

We are counting on your support in India’s hour of need.



DAG: Fundraiser Sale #HopeForHumanity