Eros Now, the OTT arm of Eros International, is now available on LycaTV, another OTT operator providing ethnic entertainment.
As per the deal, LycaTV customers can have access to Indian movie titles spanning several languages. This development further enhances LycaTV’s offering to customers, particularly across its Indian consumer base. The service will be included in Tamil, Sinhala and African packages and will be available for a small additional fee in others.
Said Eros Digital CEO Rishika Lulla Singh, “We are delighted to announce the expansion of Eros Now into additional media platforms through our association with a leading ethnic content provider like Lyca TV. With this association, we continue to amplify our presence across top streaming services by showcasing a compelling array of Bollywood and regional language content and reinforcing our reach to our subscribers.”
Lyca Group deputy chairman Prem Sivasamy said, “We are delighted to be launching Eros Now across the LycaTV platform, bringing our extensive customer base enhanced access to a wide range of popular channels and TV shows. This development further demonstrates Lyca Group’s continued commitment to providing our customers with access to their communities back home.”
LycaTV, part of the Lyca Group, delivers a broad range of international TV shows across multiple devices. The platform caters to a wide range of major ethnic communities, streaming over 450 channels in over 25 languages. LycaTV can be viewed via television, desktop, mobile or tablet.
Eros Now offers a wide array of entertainment from music to movies and television content across languages. Eros’ vast movie library consists of Bollywood blockbusters including its latest hits like ‘Housefull 3’, ‘Dishoom’, ‘Happy Bhaag Jayegi’, ‘Bajirao Mastani’ and ‘Bajrangi Bhaijaan’.
Eros Now available on LycaTV