Swarovski is a Wonderlab where magic and science meet.



Who said love should only be celebrated one day of the year? Definitely not us!

At Swarovski, we celebrate the radiance of love all year round with pieces created to catch hearts and turn heads. We believe a modern romance deserves a modern memento, so we crafted the exquisite UNA family with designs as fabulous as you are.

Built around the gentle heart shape created when swans greet, the Swarovski Swan transforms into a stunning symbol of forever as part of the new product family Una, in Swarovski’s Collection III. Designed as a symbol of unity – not just for a day, but for eternity – this tantalizing tribute breathes new life into Swarovski’s beloved brand logo.

“The UNA family is about One Love, not celebrated on just one day, but every day. That is why I designed the family as a new iconic symbol of forever.  I wanted to do something really pop, something cool and simple to show the amazing story of our brand in a fresh new way, and breathe new life into our beautiful Icon as the first representation of the Swan in the collection. UNA simply stands for love; it’s timeless, universal, and unifying.” says Giovanna Engelbert.

Featuring pendants, chokers, earrings, and bracelets, created from skilled craftsmanship with a lot of love, a dash of passion, and a sprinkle of forever – that’s the way we shine!

This Valentine’s Day make sure you give the gift of for always with the UNA family. 


Swarovski is a Wonderlab where magic and science meet.

Swarovski unifies all parts of its organization under one spellbinding idea and brings forward a wondrous new world of crystal craftsmanship. Founded in 1895 in Austria, the company designs, manufactures, and sells the world’s highest quality crystal, gemstones, Swarovski Created Diamonds and zirconia, jewelry and accessories, as well as crystal objects and home accessories. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group.

A responsible relationship with people and the planet has always been an integral part of Swarovski’s heritage. This manifests today in the company’s well-established sustainability agenda with youth-focused education programs and foundations to promote human empowerment and conserve natural resources to achieve positive social impact.