HDFC Bank today announced the launch of ‘Missed Call Mobile Recharge’ for its customers.
The bank said the scheme offers simple yet ‘revolutionary’ way to top up your prepaid mobile number.

“HDFC Bank customers can now recharge their mobile by giving a missed call, without the need to visit a shop, log onto a website or open an app,” it said.  “The customer can also add his family or friends to get this service,” it said.

Nitin Chugh, Country Head – Digital Banking, HDFC Bank said: “Missed call mobile recharge simplifies the process of recharging prepaid numbers. Even if a customer is on the road or based in a remote location, all he has to do is give a missed call to recharge his phone.”

To activate the service, customers can send an SMS from the mobile number registered with the Bank to 7308080808. A default recharge amount of Rs 50 is set, but the customer can also set his favourite recharge amount ranging from Rs 10 to Rs 250. Next time when the customer needs a recharge, he can give a missed call on 7308080808 and the fixed amount is credited to his mobile number.

HDFC Bank is one of India’s premier banks providing a wide range of financial products and services to its 32 million customers across hundreds of Indian cities using multiple distribution channels including a pan-India network of branches, ATMs, phone banking, net banking and mobile banking. As of June 30, 2015, the bank had a distribution network with 4,101 branches and 11,962 ATMs.

HDFC Bank launches ‘Missed Call Mobile Recharge’