Immersion - India's First International VR Film Festival and Conference
Immersion – India’s First International VR Film Festival and Conference

MUMBAIFebruary 19, 2019 /PRNewswire/ —

Immersion, India’s first international VR Film Festival and Conference, has been imagined and conceived to be India’s most purposeful and credible IP platform in the field of VR & Immersive Technology. Immersive technology is impacting industries and revolutionising them including and not limited to gaming, wearables, education, tourism, healthcare, social change, engineering, entertainment and retail. Immersion has been imagined, designed and produced by Immerge Knowledge Labs (a partnership between VR Storytellers and NYUCT Design Labs). Immerge Knowledge Labs believes there are very interesting applications in industry, content & brand experience, empathy and social impact.

Immersion 2019 will bring together industry leaders, futurists, creators, enterprise, start-ups, change agents and technology advocates across speaker forums, workshops, brand showcases and of course the film festival. The IP will also see very interesting legs during the course of the year going across design campuses and institutes. The Immersion Thinkfest will feature both speakers from across industry categories and domain experts in VR and immersive technology, including Nathan Gaydhani (SystemActive Digital-Immersive Technology Business Consultant), Chaitanya Chunduri (Google-India Head AR/VR), Arnav Neel (Blippar- MD), John Kuruvilla (Kalpnik VR -Co Founder), Srivatsan Jayashankar (XR Labs-Co Founder-CEO) and Pankaj Raut from NXG Dimension – Ajnalens. There will be a host of other speakers and panellists. They will speak on topics such as Immersive Advertising, Immersive Experiential Gaming, Surgery in Augmented Reality, Cinematic VR – Future of Storytelling, Future of Education, VR and design thinking, Training and simulation in VR and many more.

A pulpit to inspire, evangelize and market immersive technology and its adoption, Immersion will help not only streamline business interaction for the VR eco-space, but also attract newer talent and younger minds. Immersion will see participation of VR/AR/MR experts, creators, innovators & investors who are complimenting the growth of its ecosystem.

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Arpito Gope, Co-Founding Director of Immerge Knowledge Labs, says, “We are standing at the cusp of time when technology is challenging, enhancing and altering the very essence of living. Virtual Reality as a technology will push the boundaries of many fields of science and enterprise in ways unimaginable. Immerge Knowledge Labs and Immersion intends to be the platform where you get a ringside view of this change with creators, innovators and techno enthusiasts who are charting a new course.

Eddie Avil, Co-Founding Director of Immerge Knowledge Labs has been a VR evangelist with his partner Ashley, having produced India’s first stereoscopic cinematic VR horror short film, Crackle. He commented, Virtual reality will either take us into the matrix or make us realise we were in one all along. Immersion is an international forum and festival that brings all stakeholders in the immersive tech space together to ideate, share, explore and celebrate.

The field of VR and immersive technology has seen plenty of action from reputed global brands like Google, Facebook, Apple, Microsoft, Samsung, EA, Imagine Labs.

In India, despite the relatively slower pace of adoption of augmented – and virtual- reality technologies, the nascent Indian AR/VR market is expected to grow at a compound annual growth rate (CAGR) of 76 per cent over the next five years, fuelled by demand from business and consumer sectors. The movement though nascent has stirred up in India and promises to be big and needs support and a platform like Immersion.

The impact of VR promises to be a domino as has been evidenced globally. It spans right from social change and empathy, media and entertainment, use by industry and enterprise for safe engineering, healthcare and mechanics. Be it the ground breaking project by PETA using VR films to make audiences empathize with a chicken and its life (I Chicken) or a whale (I Orca) or The Clouds of Sidra which helped boost the UN’s efforts to raise more money, awareness and empathy during the Syrian refugee crisis, immersive experiences pack a wallop.

Don’t miss India’s first International VR Film Festival and Conference. Watch reality bend on the 01st and 02nd March, 2019 at Nehru Centre Worli. Book Now –

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About VR Storytellers

‘VR StoryTellers’ is a convergence of film-makers, directors, producers, musicians, techies & sound engineers who are committed towards building India’s virtual reality ecosystem into a sustainable, profitable model that impact’s & disrupts not just the Indian AR/VR/MR industry, but also globally.

VR StoryTellers is the team behind India’s 1st Stereoscopic 360/VR horror short film – CRACKLE.

About NYUCT Design Labs

NYUCT Design Labs is a multi-disciplinary house of Venture Design that designs and builds ventures, brands, innovations and IPs. With more than 180 years of pooled wisdom, deep domain expertise across strategy, design, technology, content, experience and integrated marketing, NYUCT Design Labs engages with clients right from blue sky thinking to blueprinting and last mile execution.