Mr. Vishwas Shringi, Founder and CEO – Voylla , is a corporate professional with a career spanning over 20 years in diverse industries, who with his vision, competence and leadership skills has built successfully “Voylla”. He speaks about Voylla in detail and explain its strengths as a pioneer in e-tailing jewelry marketplace. Also discusses his strong focus to make ‘Voylla’ synonymous with fashion jewelry.
- Team Estrade: Tell us the story of how Voylla started and the challenges you have faced so far? What is the vision behind the company?
Vishwas Shringi: It started back when I used to live in America and my female colleagues and friends back there used to ask me to bring coin jewelry as a souvenir for them. It was then I realized that the jewelry market in India was fragmented. I wanted to traverse a territory yet unchartered because I saw a huge scope in the jewelry market that was growing rapidly. Although, quality was a major concern as there was no consistency in the local artisans’ jewelry and people had a notion that imitation jewelry would cause allergic reactions on the body.
So, I decided to create a platform for skilled craftsmen and talented designers to showcase their talent in the world of jewelry by emphasizing on high quality and innovative designs. Even the company’s name was coined by the same vision. It’s taken from the French word, ‘Voila!’ meaning to suggest an appearance like its magic. We want that whenever someone wears Voylla’s jewelry, it becomes a magical moment for them.
“We introduce a slew of 1,000 new designs every week. It’s more like before it’s in trend, it’s at Voylla”
- Team Estrade: What is the USP of your brand and how is it different from the other e-tailing jewelry brands in the marketplace?
Vishwas Shringi: Voylla’s jewelry boasts of superior quality and innovative designs at affordable prices. There is freshness in our ever-increasing number of designs as our designers follow the latest trends and consider demand forecast. We introduce a slew of 1,000 new designs every week. It’s more like before it’s in trend, it’s at Voylla. We never compromise on quality as we deliver only what we promise. Also, Voylla’s presence is not limited to online as we follow an omnichannel model.
- Team Estrade: How do you enhance customer experience at your site?
Vishwas Shringi: Voylla exists because of its valuable customers. We don’t leave any stone unturned to satisfy our customers in every possible way. We cater to our customer’s needs by analyzing the customer behavior and always think of customers in mind while creating our jewelry. This is why we have a wide array of designs to serve every kind of customer and for the convenience; everything is just a click away. We have excellent return policy for the customers buying our jewelry online. We are much more than a company selling beautiful jewelry. In fact, Voylla also acts as a fashion stylist (via blog) to keep people updated of the latest fashion trends. Over lakh customers have patronized us, making us the top jewelry brand. And I think I will let the figures speak for itself.
- Team Estrade: How do you manage the logistics of the online space?
Vishwas Shringi: There is a complete control over customer experience. The order gets dispatched within twelve hours of placing the order. The products reach the customer within three days of placing the order, therefore, making the entire delivery experience very smooth.
“Kangana Ranaut only endorses the brands that match up her belief system and are able to win her trust, her decision to be Miss Voylla is indeed a compliment”
- Team Estrade: What’s your approach to marketing/promotion along with developing and sustaining strategic alliances?
Vishwas Shringi: Voylla has established its credibility in the market by focusing on its core values. We have our presence online on our website as well as all the leading websites like Amazon, Myntra, Jabong etc. We have also made our presence felt in brick and mortar retail by opening a flagship store in Delhi and other shop-in-shop in various cities at Central. We are following traditional media like TV, print and radio. Also, the brand awareness and brand recognition have increased, thanks to the power of digital media. Then, we have fashion bloggers and fashion influencers appreciating our brand. Also, we recently welcomed the bold and beautiful Kangana Ranaut as our Brand Ambassador. And as we all know Kangana only endorses the brands that match up her belief system and are able to win her trust, her decision to be Miss Voylla is indeed a compliment.
- Team Estrade: What is the demand pattern in terms of geography and is it skewed towards a particular region or segment?
Vishwas Shringi: There is no denying of the fact that there are more online shoppers in tier 2 and 3 cities than tier 1 cities. We get orders from big metropolitan cities to the smallest and remotest of towns. We are striving hard to cater to the needs of remote area customers as logistics is sometimes a challenge we face. But with the help and efforts of India Post and leading courier companies, we are improving each day.
- Team Estrade: How do you see the future of Indian jewelry e-tailing space?
Vishwas Shringi: The future of our country seems to extremely promising in every aspect, especially the e-commerce jewelry sector. Currently, only 2% of the fashion jewelry is sold online. We aim to increase the sales by 10% in next five to six years.
“We plan to open around 50 stores in next two years”
- Team Estrade: What are the short term and long term goals you have set for Voylla?
Vishwas Shringi: Our short term and long term goals, both, are aligned to provide customers with the exquisite collection of jewelry of superior quality. We plan to open around 50 stores in next two years. Our aim is to make ‘Voylla’ synonymous to fashion jewelry. We want to make a mark in every household so that everyone recalls Voylla when they think of fashion jewelry.
Interview: Mr. Vishwas Shringi, Founder and CEO – Voylla