MD & CEO, Mercedes-Benz India, Roland Folger at the launch of new 'New E-Class' in Mumbai. Photo: PTI
MD & CEO, Mercedes-Benz India, Roland Folger at the launch of new ‘New E-Class’ in Mumbai. Photo: PTI

The Mercedes-Benz E-Class has been one of the best-selling cars in the country by the German automaker. Now, the car has made a comeback yet again in a new avatar, which is longer in terms of length than before thanks to the extended wheelbase, and has been launched at a price of Rs 56.15 lakh for E200 variant and Rs 69.47 lakh for the E350d variant (ex-showroom, Mumbai).

Mercedes-Benz took the covers off the new E-Class; this executive sedan which is the bread-and-butter of the carmaker globally has been launched as a ‘Made-For-India’ variant. Uniquely, this next generation E-Class that will be sold in India features an extended wheelbase and India is the only market where the right-hand drive variant of the extended wheelbase will be sold.

The new E-Class, that has the model designator V213 will be sold with two engines options, one petrol and one diesel, the E200 petrol has an ex-showroom (Mumbai) price of Rs 56.15 lakh and the E350d diesel has an ex-showroom (Mumbai) price of Rs 69.47 lakh. Folger did not rule out more engine options going forward for the vehicle. Although the new Mercedes is more expensive than its rivals, the BMW 5-series, Audi A6 and Jaguar XF.”

In addition, Mercedes-Benz India also wants to convince their customers of the ‘total cost of ownership’, “Buyers should realise that if a car costs more it will also have more residual value”, Folger mentioned before showcasing the carmaker’s new ‘My Mercedes, My Service’ scheme. Explaining this, Santosh Iyer, Vice-President, Aftersales, Mercedes-Benz India explained that buyers who bought the car could buy comprehensive service packages that would cover the costs of service, filters, oils and lubricants for different duration.

‘Made in India’ Mercedes-Benz E-Class Launched