Mahindra Truck and Bus Division (MTBD), a part of the USD 17.8 billion Mahindra Group, today announced the launch of its new heavy commercial truck series under the brand name ‘BLAZO’ in Kolkata.
The BLAZO series includes haulage, tractor trailer and tipper and is equipped with the FUELSMART technology.
The highlight of FUELSMART technology is the introduction of CRDe engine with Multi drive mode feature which is usually seen in passenger cars. Multimode feature will have three modes Turbo, Heavy and Light which can be switched by the driver as per the load and road conditions. MTBD also announced two guarantees for its HCV truck buyers.
For the new BLAZO series, MTBD has guaranteed better fuel efficiency than the existing trucks of their customers or else the customers can actually return their truck. In addition, MTBD has also guaranteed uptime on its breakdown service by getting the truck back on road in 48 hours, else the Company will pay the customer Rs. 1000 per day.
Nalin Mehta, Chief Executive Officer, Mahindra Truck and Bus Division, Mahindra Mahindra Ltd. said, Our truck and bus business has been growing steadily and is taking full advantage of the buoyancy in the HCV segment. We are confident that new BLAZO HCV range will further enhance our position in the market by significantly improving the customer value proposition.
Mehta further added, Besides bringing in the new technology, we have even refreshed the looks of the new series and have introduced the new turquoise blue colour variant. Further, given the sincere confidence that the brand exudes, we have chosen Ajay Devgn as the face of our new campaign featuring the Product and Service Guarantees.
Mahindra launches new HCV Truck series