Sandeep Mukherjee, Director, Fluent Commerce- India

Due to the pandemic, there’s possibly no part of the world that has not turned to technology. That helped to alleviate the inconveniences caused by lockdowns, travel restrictions and supply chain delays in the last few years.

In the same race, India upped its game. And, is currently third in the world as the most attractive investment destination for technology transactions. Thereby, suggesting that its technological fields have evolved significantly.

The pandemic also transformed consumer buying habits in India. With e-commerce penetration numbers shooting up as consumers became more comfortable making purchases online. According to the Payoneer report, during this time the Indian e-commerce sector moved up to 9th in cross-border growth in the world with a 21.5% increase expected in 2022.

Simultaneously, there was a need to improve the fulfillment and delivery operations of retailers. This could only be accomplished by implementing effective and highly flexible Order Management systems. People now prefer online shopping and doorstep deliveries, making efficient and convenient order fulfillment even more vital for business success. Thanks to technological innovation and effective resource management. Now, the sector can soar higher than ever before to fulfill the current demands of the new business ecosystem. These include e-commerce, no-contact deliveries, dark stores, and surge in temperature-controlled storage and transportation.

At Fluent Commerce we believe that collection and analysis of information related to each stage of an order are critical in evolving business models, particularly in retail. Our services include modules such as Product Availability, Order and Inventory Management, Single View of Inventory and Store Fulfillment.

These solutions give supply chain visibility at a level that allows you to track and locate your merchandise through every channel. This is regardless of where it is located or what stage it is in the fulfillment journey. We hope to assist retailers and brands in transitioning from a disorganized, decentralized way to monitor stock and fulfill orders to a centralized and highly efficient system. We feel that the country will acknowledge the sector’s contribution and the endless opportunities that come with it.”


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