OYO
OYO
  • Indians are opting for holidays across beach destinations, heritage and holy cities of India
  • OYO’s top 12 leisure destinations account for 55% of the total demand across India since the gradual unlocks across the country
  • OYO properties follow ISO-certified quality management standards and offer its hygiene-focussed innovations – Sanitised Before Your Eyes and Contactless Check-in
Dec 18, 2020, New Delhi, India: (SOURCE: NEWSVOIR) Across the globe, leisure travel is making a steady comeback. Gradual unlocks across the nation have led to high consumer desire to travel for leisure purposes. According to OYO’s recent consumer survey, approximately 57% of consumers mentioned their next trip would be for leisure, compared to 43% of respondents who are likely to travel for business.

Given this high demand for leisure travel and its customer ratings and reviews, OYO Hotels & Homes reveals it’s most-sought after 150+ leisure properties with the #EscapeRoutes catalog. These properties follow OYO’s ISO-certified quality management standards, with Sanitised Before Your Eyes and Contactless Check-in offerings. Other amenities include an in-house dining feature, great views and access to Wi-Fi.

With an uptick in domestic tourism, post unlocking, OYO’s top 12 leisure destinations account for 55% of demand across India. These destinations are mainly spread across beach destinations, heritage cities, and religious or spiritual ‘holy cities’ of India. Jaipur, Udaipur and Agra lead as the most sought after heritage cities across India, while Indians prefer Goa, Kochi, Vizag and Pondicherry as their top beach destinations. For pilgrimage seekers, Puri, Vrindavan, Tirupati, Shirdi and Varanasi are the highest-ranked destinations. With Christmas and New Years’ around the corner, the catalog is also designed to help holidaymakers’ decision-making process. Currently, the hotel chain is witnessing the highest demand for Goa and Himachal Pradesh for 30th December 2020 and 01st January 2021. In 2021, OYO expects Jaipur, Goa and Kochi to continue reigning as India’s top leisure destinations.

India’s top leisure destinations in 2020

Heritage citiesBeach destinationsHoly cities
JaipurGoaPuri
UdaipurKochiVrindavan
AgraVizagTirupati
PondicherryShirdi
Varanasi

 

Besides customer demand, post the gradual unlocks, between October 2020 and December 2020, OYO has also observed a 5X jump in demand for leisure destinations driven by local travel agents or the offline channel. This demand has been broadly led by Goa, Jaipur, Udaipur and hill stations located in Northern India.

Here are OYO’s top 10 leisure properties out of 18,000 hotels for holiday-makers across India.

Property nameDestination
Collection O 41916 MansaroverJaipur
Capital O 075309 Hotel Royal CM – JaipurJaipur
Capital O 36319 10 SquareJaipur
OYO Homes 76638 Elegant Dhyaan RetreatKochi
Capital O 29855 Island InnKochi
Capital O 15544 Edassery Blue BellsKochi
Capital O 22969 The Center CourtGoa
OYO Townhouse 128 Imperial StaysPondicherry
Capital O 48876 Shri Saibaba Satsang MandalShirdi
Collection O 77612 The Classic RoomsShirdi
Capital O 76515 Hotel Bharat Lake View ResortUdaipur
Collection O 50089 Sea RockVizag
Capital O 45731 Hotel Sea TreeVizag
Palette – Krishna Valley Wellness ResortVrindavan

 

 

Sharing his thoughts on the uptake in India’s domestic leisure travel, Yatish Jain, Head of Online Revenue and Marketing, South Asia – OYO Hotels & Homes said, “Post-unlocking, our occupancy has recovered to ~45% of pre-Covid levels with our used room nights growing steadily at 40% m-o-m. We can attribute a significant portion of this recovery to leisure travel. With international travel taking a backseat and after spending months in the world’s longest lockdowns, Indians are increasingly opting for destinations that are closer to home, a drive away within 200 miles, or even exploring off-beat destinations in an attempt to beat the crowds. With work from anywhere and flexible work hours, today, families aren’t planning their holidays around school calendars, and this has further contributed to the rising demand for leisure travel. Such factors are leading to the boom of domestic leisure destinations across the nation.”

 

He added, “In our attempt to make the discovery of hidden gems with quality and affordable stays easier for our customers as well as support our asset partners, we’re strengthening our consumer promise to provide safe, sanitised and tech-enabled offerings to enable social distancing including ISO-certified standards of quality management, Sanitised Before Your Eyes and Contactless check-in offerings. We are confident that with our efforts and the increasing consumer optimism to travel, starting with this holiday season, leisure travel will continue to see month-on-month growth in 2021 as well.”

Owing to the high demand for beach destinations across the country, OYO has rolled out its ‘Chal Beach Chalein’ campaign this week. Earlier this year, when India’s most scenic hill stations opened their borders to welcome tourists once again, OYO launched a fun ‘Chal Pahad’ campaign that was well received by consumers across the country.

Overall, during this holiday season in December, leisure travel is the most popular across dominant tourist hotspots across the nation with higher road connectivity, shorter routes and distances from mainstream cities such as Goa, Himachal Pradesh (Shimla, Kasol, Manali), outskirts of Mumbai (Mahabaleshwar, Pune, Alibag, Lonavala), etc. From a business city standpoint, OYO is gaining maximum traction across metros including Delhi, Mumbai, Bangalore, Hyderabad, and Kolkata.