Hamleys flagship store Regent Street London Night

9’h May 2019, Mumbai / London

Reliance Brands Limited, a subsidiary of Reliance Industries, and  C  Banner  International  Holdings,  a Hong Kong-listed company, today signed a definitive agreement for Reliance Brands to  acquire  100% shares of Hamleys Global Holdings Limited, the owner of  the  Hamleys  brand,  from  C  Banner International.

Founded in 1760, Hamlets has over 250 years of celebrated history of being  the  oldest  and largest  toy shop in the world and bringing smiles to children all over the world by bringing toys to life. Hamleys truly represents a unique model leveraging the quality and wide range of its toys, combined with the theatre, entertainment and its retail experience. Globally, Hamleys has 167 stores across 18 countries. In India, Reliance has the master franchise for Hamleys, and currently operates 88 stores across 29 cities. This acquisition will catapult Reliance Brands to be a dominant player in the global toy retail industry.

Commenting on the development, Darshan Mehta, President and CEO of Reliance Brands, said;

“Over the last few years, we have built a very significant and profitable business in toy retailing under the Hamleys brand in India. This 250 year old English toy retailer pioneered the  concept  of  experiential  retailing, decades before the concept of creating unique experiences  in brick and mortar retailing  became the new global norm. The worldwide acquisition of the iconic  Hamleys  brand  and  business,  places Reliance into the frontline of global retail. Personally it is a long cherished dream come true.”

Hamleys opened its flagship Regent Street London store in 1881. This flagship store is set  over  seven  floors covering 54,000 sq.ft, with more than 50,000 lines of toys on sale. It is considered one of London’s prominent tourist attractions,  receiving  over 5 million visitors each year.  Children  and teens from all over  the world visit the store for its year-round events, parades, demonstrations and elaborate displays.