Reliance Retail, a subsidiary of Reliance Industries joined the fashion e-commerce race with the launch of portal ajio.com.
Launched at the Lakme Fashion Week on Saturday Ajio’s online store will feature a collection of over 200 international and national brands as well as own-brand merchandise comprising apparels, lingerie, shoes, accessories, and jewellery.
Isha Ambani, director on the board of Reliance Retail has been closely associated with the conceptualisation of the fashion portal. This is Reliance Retail’s second e-commerce initiative. It has already launched reliancefreshdirect.com, its grocery delivery platform in Mumbai and surrounding towns.
Ajio.com will leverage Reliance Retail’s sourcing, supply chain and retail operations capabilities. “We are excited to launch the unique fashion portal, which represents the modern Indian woman,” said Sanjay Mehra, CEO, Ajio.com.
Accessible and inclusive fashion were the two big at the launch. The show stoppers reflected modern Indian women who could not be defined through stereotypes. Yesteryear actress Helen walked the ramp with Bharti Singh, a stand-up comedy artiste, and transgender rights activist Laxmi Tripathi.
Reliance ventures into online fashion marketplace with AJIO