According to a report by RedSeer and Omidyar Network India – ‘Online education offerings for Classes 1 to 12 are projected to increase 6.3 times by 2022, creating a $1.7 billion market in the country’
It was not until the Covid pandemic struck India and the entire country went under lockdown that we understood the importance of Digital Learning and Edtech platforms within the education system. Today, millions of students are joining online classes and working professionals are seeking skill building courses to upgrade themselves. This major shift towards digitalization of education in India has caught the eye of many global investors resulting in the EdTech space raising the highest funding during the ongoing pandemic.
Edtech platforms like Byju’s & Unacademy have become billion dollar giants and this favourable environment has also seen the uprising of many edtech start-ups in the industry. One such Edtech platform EduBrisk; that uses neuroscience-based learning for its students also saw a record growth of 3.5x post the pandemic. Sharing his views on the company’s recent development; Mr. Saiju Aravind, Founder of EduBrisk Knowledge Solutions says; “EduBrisk has recorded a consistent demand for all products and services, since March this year. Since the lockdown, we have developed courses for ICSE and State Boards, including Andhra Pradesh, Telangana, and Karnataka”
There also lies a massive opportunity in the space of vernacular & skill building content for these edtech platforms. According to a report by Google India and KPMG ‘73% of the Indian internet users are going to interact in a regional language by 2021’
The reach of the internet in Tier 2 and Tier 3 towns has increased the scope for students to study & prepare for their K12 & entrance exams. These platforms have also enabled the working professionals staying in these cities to upgrade their skills and lookout for limitless possibilities for themselves. Many Edtech platforms are adopting vernacular language to cater to a wide range of audience in the region and are also focusing on skill building regimes both for the education & corporate sector.
EduBrisk is also planning to launch upskilling courses for teachers so that they can integrate with the system in a much better way. “These courses will focus on neuroscience, data analytics, inclusive and integrated teaching, and artificial intelligence and machine learning-based adaptive teaching and learning” says Mr. Aravind
EdTech firms are also integrating AI-based solutions onto their platforms. AI-enabled systems are able to assess skill levels and progress made by every individual through large caches of meta-data and reliable academic sources. Automation of this magnitude can help in eliminating human errors and can boost the productivity many folds.