Mumbai: The 35-year-old international design firm Yabu Pushelberg, led by the designer duo George Yabu and Glenn Pushelberg, is venturing into Indian luxury realty market with plans to make the country one of its top three markets in five years.  The famous design firm is known for its work at marquee hotels like the Four Seasons in Toronto and the W in New York.

Yabu Pushelberg enters Indian luxury realty market
Yabu Pushelberg

“It’s a great opportunity we are aiming to make India one of our top three revenue generating markets in the next five years. India has a much more informed middle class, which has longer legs in the grand scheme of things. There’s a lot of growth opportunity for India because of this, and it’s only moving upwards,” says Pushelberg.

The firm is stepping into the Indian property market with its first project Four Seasons Private Residences in Mumbai. The property with only 26 apartments in a 55-storey tower in Mumbai’s Worli locality is being developed jointly by luxury hospitality major Four Seasons Hotels & Resorts and Provenance Land. The super luxury apartments spread over one or more floors will be priced in the range of Rs 30 cr and Rs 100 cr.

Other than the Provenance Land, the firm will also be working on another Four Seasons projects in Bengaluru. “Our aim in India is to not only do luxury projects, but to work on design-driven projects that transcend pre-conceived notions of how luxury is defined. We don’t want to regurgitate old ideas into new projects we like projects that come with interesting challenges,” he said.

The firm has around 60 assignments, including hotels, luxury residences and high-end retail projects, across 16 countries. In India, it will accept only 3-4 projects at a time and “cherry-pick the best design projects that allow us the freedom to share our design vision with our clients”, he added.

With wealthy Indians seeking prominent addresses with association of luxury labels, super-luxury apartments with hospitality services provided by internationally renowned names have been gaining prominence here. International brands have been eyeing this opportunity to grow and have been partnering with Indian developers.

“We wish to increase our brand recognition in India as we’re finding that a lot of businesses based in India are investing in and developing fantastic projects internationally too,” Pushelberg said.

Yabu Pushelberg enters Indian luxury realty market