14 bras sold per minute
· 50,000 women found their right fit using fit code
· The top selling shapewear were Zivame medium control High waist thigh shaper and Zivame mermaid saree shapewear
· The most popular sports bra was the Zelocity High Impact Sports Bra
· The top selling nightwear was the Zivame Coffee Times Top N Pyjama set
· Of the consumers shopping, 76% were women and 24% were men
· Of the colours shopped, 9.77% Indians loved black, 8.81% loved nude, 6.18% loved pink and 4.69% loved navy blue
· Of the consumers who shopped, 12.5% shopped from Bangalore, 9.7% from Delhi, 7.9% from Mumbai, 6.0% from Hyderabad, 5.5% from Mumbai
· The hottest selling style was Minimizer bra
· Of the channels used by consumers for shopping, 58% used Android, 22% used desktop, 13% used IOS and 7% used mobile web
· Traffic on the app and site increased by 75%
· Zivame was trending on the App/Play store for 3 days
