As per a report in Indiantelevision.com, Tourism Malaysia will launch a 360 degree campaign in April in India to attract more tourists from the country. The Malaysia Tourism Promotion Board (MTPB) wants to attract 10 lakh tourists from India and Sri Lanka this calendar year. To that extent, Tourism Malaysia has announced new tourism destination packages which it will also be promoting during the campaign.
Malaysia’s tourism sector continued to be a significant contributor to the country’s economy in 2015, with global tourist arrivals at 257 lakh. The South Asian market is important to Malaysia and Indians remained its top 10 arrivals in 2014, ranking sixth with a total of 770,108 tourists, while Sri Lanka recorded 61,670 tourists. In 2015, hit by the two Malaysia Airlines mishaps, the number of tourists from India and Sri Lanka declined to 722,141 and 51,337 respectively.
Tourism Malaysia’s campaign will include print, digital, outdoor, television and radio. For the present, creatives and media buying will be handled by the MTPB headquarters in Malaysia. “We will look at popular local and regional television channels and radio stations in select cities for the campaign. Even in the case of print, we will be looking at publications that are favoured by readers. For example, in Tamil Nadu, we would look at channels like Sun TV for our TVCs,” said, MTPB director Noor Azman Bin Samsud, Director, MTPB.