Voot, an OTT (Over-The-Top) app by Viacom18, recently announced its partnership with IIFA (International Indian Film Academy) for the IIFA Awards 2016, an annual event where Bollywood actors, directors, producers, and singers are awarded for their work.
With IIFA Awards 2016 ready to take off later this month in Madrid (June 23-26, 2016), Voot is gearing up to bring together the young generation which gets its TV entertainment from internet connected devices.
Speaking about the association, Gaurav Gandhi, COO, Viacom18 Digital Ventures said, “We are delighted to partner with IIFA to bring the biggest Bollywood Awards extravaganza to the digital audiences In India. Within a very short period, VOOT has already emerged as a go-to online destination for the biggest TV shows, Kids content and Digital Originals (VOOT Originals). With this association with IIFA, which already enjoys a massive fan following in India, we are further strengthening our Bollywood proposition as well. Viewers in India will now be able to stream all IIFA 2016 Awards, IIFA Rocks and related content on their mobile and computer screens on-demand and this will be available exclusively on VOOT.”
IIFA 2016 hosts the most spectacular celebrity weekend where the stars and their fans converge together in Madrid, Spain. The highlights of the celebrations are the Videocon d2h IIFA Weekend and the Nexa IIFA Awards powered by LeEco. The entire event is organized and produced by Wizcraft International Entertainment.
Hosted by Shahid Kapoor and Farhan Akhtar, the star-studded event will showcase scintillating performances by the country’s foremost heartthrobs Salman Khan, Hrithik Roshan, Priyanka Chopra, Deepika Padukone, Sonakshi Sinha, Tiger Shroff and many more. VOOT will help all Bollywood aficionados to watch them up close and personal on their preferred screens.
VOOT to be the exclusive streaming partner for IIFA 2016 in India