ICICI Prudential Mutual Fund has tied up with Money View, a money management app, that will enable users to invest in ICICI Pru MF’s tax saving and liquid fund.

ICICI Prudential Mutual Fund today announced that it has partnered with Money View, a money management application tool, which allows its investors to invest in its liquid and ELSS fund.


Speaking at the launch, Abhijit Shah, Head-Marketing, Digital and Customer Experience, ICICI Prudential MF said, “Mobile technology is reshaping the financial services industry. India has an ever growing base of smartphone users who are keen to digitize every aspect of their lives including money. We wanted to give an easy, hassle-free experience to our consumers. Money View has three million strong user base and will help us tap this large segment of people who are tech-savvy.”

ICICI Prudential MF and Money View have integrated their systems to make this offering completely digital. To invest in these schemes, new users on Money View app will have to create an account by filling up a paperless application on the ‘green account tab’. After the account has been set up and KYC is done, users can view their portfolios, invest and redeem (subject to applicability of lock-in period for ELSS). Only regular plans will be available for investments on this app.

Puneet Agarwal, Co-founder, Money View said, “Earlier, we only helped our users with money management and take prudent financial decisions. With this collaboration, we are now offering investors to transact in mutual funds and grow their money smartly.”

ICICI Pru MF ties up with Money View app