Asia’s Largest Resort Wear Fashion Fiesta Beckons the Lifestyle Industry

The most awaited summer fashion and lifestyle gala is all set to grip Goa and draw crowds to the ‘sun n sand’ city for a mesmerizing weekend with the India Beach Fashion Week (IBFW), Season 3 kicking off on May 20th 2016. This season of IBFW continues to be the sought after resort-wear fashion symposium with ace designers showcasing their latest trends to the fashion conscious. A number of new-age young designers are debuting on the ramp, hoping to display their creativity and alluring fashion line over the three day event with buyers, top celebrities and HNIs from across the globe.

This year, the India Beach Fashion Week will have industry icon and fashion designer Neeta Lulla opening the week with an experiential show at the Museum of Goa. Her collection is inspired by Chinese flowers like cherry blossom and osmanthus that represents feminity, sensuality and love and romance. The closing show will be an equally grand event with Varun Bahl lining up his collections. Other ace designers at the event include Mayyur Girotra, Anupama Dayal to name a few.

India Beach Fashion Week
India Beach Fashion Week

Pallav Ojha, Co-Founder & CCO, UVAR Global said, “IBFW is Asia’s largest resort wear fashion week and one of the most sought after destination fashion week in India for both renowned designers and new talent, alike. We have a mix of fashion shows and knowledge forums like Future Fashion Conclave and networking sessions like Sangria by the Sea, to offer a wholesome experience for attendees and participants. The designers find a unique selling platform via the Lighthouse Arena with Indian and international buyers and HNI audience.”

Adding to it, Amyn Manji, Co-Founder & MD, UVAR Global said, “Global fashion trends are finding its way into the Indian lifestyle with the new age consumer growing more fashion cognizant. Consumers are price sensitive and yet open to adopting new lifestyle changes, especially in travel and festive celebrations. Increasingly, destination weddings and theme parties are becoming part of our social culture and hence the beachwear or resort wear category also has seen a fillip in the recent times. With IBFW, we hope to offer designers a platform to showcase talent and lead the conversation around resort fashion in the country.”

Over the previous two seasons, IBFW has hosted designers such as Wendell Rodricks, Falguni & Shane Peacock, James Ferreira, Rock S, Priya Kataria Puri, Manoviraj Khosla, Mayur Girotra, Asmita Marwah, Anupama Dayal, Nachiket Bharve, Rakesh Agarwal, Urvashi Kaur, Dev R Nil, Ken Ferns, MapxencaRS, Babita Malkani among others. Some of the celebrities who walked the ramp were the gorgeous and beautiful Sushmita Sen, Lisa Haydon, Aditi Rao Hyadri, Rana Duggapati, Neha Dhupia, Richa Chaddha, Evelyn Sharma, Shibani Dandekar, Anusha Dandekar, Nausheed Qureshi, Amyra Dastur, Pooja Gupta, Adah Sharma among others. Top models of India like Candice Pinto, Deepti Gujral and Sucheta Sharma have also graced the show with their oomph and appeal. Many debutant designers, who have been selected through a meticulous process, have showcased their work here and mentored by some of the leading designers to jump-start their lucrative designer career.

IBFW this year will introduce two unique properties – Future Fashion Conclave and Sangria by the Sea – which will bring together the best minds in the fashion industry under one roof for knowledge sharing and networking. In addition, IBFW also will have ‘Made in Goa’ showcase which is designed to create a global platform to Goa-based designers, artists, textiles, handicraft to showcase their talent to global audience.

India Beach Fashion Week