Micromax partners Visa and Transerv to launch UDIO mpayment app

Micromax Partners With Visa & TranServ

New Delhi: Micromax, VISA and TranServ has signed MoU having common strategic vision. The partnership will utilize Micromax mobile devices, VISA’s digital payments products and TranServ’s capabilities to promote indigenous digital payment infrastructure. The company will launch new mPayment app called Udio.

The payment solutions will soon be available to Micromax smartphone users through the Udio app. Udio is a digital wallet enabled by TranServ to create the best payment experiences for customers. Udio will allow social payments and merchant payments. The wallet allows consumers to shop using a Visa card number linked to the underlying prepaid wallet, wherever Visa is accepted, thereby making the same money available for both for the online and offline payment acceptance.

Commenting on the partnership, Vikas Jain, Co-Founder, Micromax said, “Micromax continues to invest for the convenience of its customers, over the years we have been investing time, effort and monies to create a digital experience for our consumers. We have successfully created the hardware, software and services ecosystem for enabling a seamless digital upgrade for our consumers. Digital payments is clearly an important part of our digital experience and services strategy and our partnership with Visa & TranServ further reinforces our commitment to make commerce easier through tight integration with popular services enabling lifestyle of our consumers.”

Anish Williams, Co-founder & CEO, TranServ, said, “At TranServ we aim to build solutions which contribute towards a holistic and secure payments ecosystem. The partnership with Visa and Micromax gives a major boost to that vision and will help develop products that will revolutionize the country’s digital payments landscape.”

Micromax Partners With Visa & TranServ