Nestle India re-launches Atta and Oats variants of Maggi
New Delhi: Nestle India said its instant-noodle brand Maggi has now gained more than 50 per cent market share in the category, based on a Nielsen report. The company also said that it is re-launching its two variants — Maggi Vegetable Atta Noodles and Maggi Oats Noodles.
The company had last year embarked reviving the brand with the launch of the Masala variant in November after the brand was hit by the food safety controversy.
Suresh Narayanan, Chairman and Managing Director, Nestlé India, said that the company has further strengthened its leadership position and has gained month on month.
“We continue to lead the noodles category with over 50 per cent market share. We understand the changing lifestyles of generations and have constantly innovated products that add value to the favourite Maggi Noodles. With the latest re-launch, we are aiming to provide more choices to suit consumer preferences, driving greater volumes and building back our market share,” he said.
The Vegetable Atta and Oats variants are available at Rs. 20 for a 80 gm pack and Rs. 25 for a 73 gm pack, respectively.
The company said that it is partnering with Snapdeal for an exclusive preview sale. “A ‘Special Kit’, at an attractive price of ₹176, consisting of four packs each of Vegetable Atta and Oats Noodles and two Maggi bowls in red and yellow colours, are being offered to consumers as part of the preview sale starting April 22,” the company said in a statement.
Nestle India re-launches Maggi noodles variants