Reliance General Insurance Partners with CRY to Help Fight Against Child Labour

  • Reliance General Insurance launched a Twitter Campaign #DONT_EMPLOY_LITTLE_ONES to spread awareness against child labour
  • Campaign to lend voice to an estimate ofover 5.8 Million children employed as child labour in India
  • Eachtweet to be a pledge to fight against employing children for work. Each participant can thereafter make a donation to CRY to support this cause

Reliance General Insurance (RGI), a part of Reliance Capital, has partnered with Child Rights & You (CRY) to raise public awareness and help in the fight against child labour.

According to estimates, a staggering 5.8 million children, in the age group of 5-17 years, arecurrently employed as child labours and used for physical labour in India, the highest incidence of child labour amongstall the South Asian countries.

RGI, in a bid to create widespread awareness against this issue of Child labour, has launched a twitter campaign #DONT_EMPLOY_LITTLE_ONES. The campaign aims at inviting people to take a pledge and lend their voices to fight against child labour by tweeting with hashtag #DONT_EMPLOY_LITTLE_ONES. Each tweet, with this hashtag, will be counted as a pledge against child labour and act as a first step towards achieving freedom from this practice.

Each participant will then be invited to the campaign page – to make acontribution to CRY towards this cause.The campaign page will also contain vital information about the role each individual can play in their own personal spaces to fight against child labour.

Mr. Rakesh Jain, CEO – Reliance General Insurance, said, “We are committed to promoting safety for all children. We firmly believe that every single citizen has a moral obligation to ensure that Child Safety –child’s right to safety and safe environment -is not taken away from children against their wishes and they get equal opportunity to grow and live their dreams. This Twitter campaign is our small contribution to create this awareness and one of the many initiatives we do as a corporate towards child safety”

Anita BalaSharad, Director, CRY said, “Millions of children in India, engaged in labour, are battling minimum wages, long working hours, suffering abuse and exploitation and being brutally deprived of their basic rights.In the urban set up, child labour has drastically increased by 53% in the last decade.”

Through this joint initiative with Reliance General Insurance we hope to highlight this issue and shake people out of their indifference. Reaching out to the masses, we are hoping that they will pledge their support and take up responsibility at an individual level to ensure children receive education in schools andare not engaged in labour.”

Reliance General Insurance has a sustained strategy to work towards Child Safety. The company has, till date, reached out to over 5000 children across various schools and facilities through its programs on Child Safety.

Prominent celebrities who joined the campaign





Reliance Insurance & CRY Partners to Fight Against Child Labour