New Delhi: Hyundai Motor India, the country’s largest auto exporter and the second largest car manufacturer has launched integrated “JAI HO” campaign celebrating the three successive Indian Car of the Year award winners – Grand i10 (2014), Elite i20 (2015) and Creta (2016).

Hyundai launches integrated marketing campaign

Hyundais Modern Premium products continue to add Brilliant Moments in the lives of customers with its aspirational and premium value offerings.

The JAI HO campaign highlights and celebrates Hyundai as a new age modern premium brand that meets and exceeds the aspirations of Indian customers.

The 360 outreach program will utilize print, TV, radio and digital medium for announcement, engagement and reaffirmation of Hyundais success for the ICOTY Hat trick winner products.

Announcing the campaign, Y K Koo MD CEO, HMIL, said, The JAI HO campaign symbolizes Hyundais commitment to Indian customers by offering our Indian Car of the Year products with high standards of quality, durability and reliability. This campaign is dedicated to all the Indian customers, building a sense of pride and celebrating the success of three Super Performer brands. We are humbled by the overwhelming response and appreciation received from the customers and media.

Hyundai launches integrated marketing campaign